Product · concept-first sales engine
Scarlet: Automated Outbound
Every prospect gets a working, branded demo of your product before anyone calls them. Then the call opens on it.
In progress Partly built; the rest is being built. Status as of .
- Status
- In progress
- Price
- $2,900 – $18,500 / month
- Timeline
- SOW-01: 13 calendar weeks to pilot readout, 6 optional weeks after
- For
- Software companies with a product that demos well and a sales team that cold-calls.
01Summary
Scarlet finds the companies in your segment, builds each one a branded, working demo of your product overnight, and then calls. The pitch is a link they can open while you are still on the line.
The call path is built around consent: the dialer's database query cannot return a record without consent on file, the agent says it is an AI in its first sentence, and it never clones a real person's voice.
02Scope
Included
- Prospect graph: discovery, enrichment and scoring for one segment
- Concept Factory: brand extraction, sandbox provisioning, walkthrough capture and a one-page deck per prospect
- Consent capture, DNC scrubbing and calling-window enforcement
- Voice agent on Asterisk with warm transfer to a human closer
- Dossier, CRM row and call scoring for every dial
Not included
- Legal sign-off. Onboarding does not finish until your counsel has approved the list, the script and the consent language.
- Cloned or human-imitating voices, at any price.
03Timeline
SOW-01: 13 calendar weeks to pilot readout, 6 optional weeks after.
-
Phase 0 · Definition 2 weeks
Segment, product, concept spec, the definition of a qualified meeting, and a compliance baseline signed by counsel.
-
Phase 1 · Prospect graph 3 weeks
1,000 companies seeded; at least 60% with a verified phone number and a named contact.
-
Phase 2 · Concept Factory 4 weeks
100 concepts built unattended in one overnight run, 90% passing blind visual QA.
-
Phase 3 · Voice agent 5 weeks
50 supervised test calls at a median turn latency of 800 ms or less.
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Phase 4 · Context and CRM 3 weeks
Dossier assembled before the dial; every call transcribed, scored and joined to its concept.
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Phase 5 · Pilot 2 weeks
100 concept-first dials against 100 control dials, read out with confidence intervals.
-
Phase 6 · Platform 6 weeks, optional
Multi-tenancy, self-serve onboarding, metering and billing.
04Price
| Option | Price | What it covers |
|---|---|---|
| Signal | $2,900 / month + $6,000 onboarding | 250 concepts and 2,000 dials a month |
| Engine | $7,400 / month + $12,000 onboarding | 1,000 concepts and 10,000 dials a month |
| Foundry | $18,500 / month + $25,000 onboarding | 5,000 concepts and 40,000 dials a month |
| SOW-01 build | $18,000 / month × 4, then $9,500 / month | Plus infrastructure at cost, $250 per qualified meeting, $750 per activation |
| Platform / OEM licence | from $60,000 | Run Scarlet under your own brand |
Published plans plus onboarding. A custom engagement is scoped in SOW-01 from $72,000 over four months.
05Current status
As of
- The product site, the 2:53 film and the full statement of work (SOW-01) are published at scarlet.scarletbeast.com.
- The Concept Factory runs as the Scarlet concept engine: a site per shop at <shop>.scarletbeast.com for New York computer repair, phone repair and smoke shops, rebuilt nightly, with a claim form and an immediate takedown on request.
- Calls go through a human first. The AI voice agent is rehearsed in simulation inside Asterisk and is not dialing live prospects yet.
- No paying customer yet. The published unit costs (about $2.05 per concept) are engineering estimates from the SOW, not billed history.
06Evidence
Don't take the page's word for it. These are the running systems and documents behind this plan.
Next step
Book a walkthrough
Printed from https://businessplans.scarletbeast.com/plans/scarlet-outbound · Business Plans reviewed 24 September 2026 · Scarlet Beast, a NJ nonprofit corporation · [email protected] · 646.458.1488